Geoffrey Moore
Management consultant — Crossing the Chasm and high-tech adoption strategy
Author of the chasm model — the gap between early adopters and the pragmatic mainstream in technology markets.
Geoffrey Moore is a management consultant and author best known for Crossing the Chasm — the argument that high-tech products face a break between early-market visionaries and mainstream pragmatists, not a smooth diffusion curve.
What we cite
- The chasm — go-to-market discontinuity; distinct from The Innovation Divide (epistemic tier vs appetite in one decision).
- Pragmatist buyer — vocabulary overlap with Genesis vignette roles; see comparison table in the chasm term entry.
Corpus stance
Context — not epistemic canon. We cite Moore because the chasm names one of the hard problems judgment infrastructure is built to help organisations solve more often: the break between early adopters and the pragmatic mainstream when something valuable must spread beyond pioneers. The model is a lens for judging situations — where momentum has stalled, which segment you are really serving, whether the failure is market-shaped rather than evidence-shaped — and an important tool for strategy built on top of that infrastructure, not a frame for adopting capture modes or event sourcing as such. Better decisions require recognising chasm-shaped failures among the problems worth crossing.