Crossing the Chasm
Marketing and selling high-tech products to the mainstream
Work
Moore's chasm model — early market vs mainstream, whole product, and beachhead strategy.
Moore, G. A. (2014). Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (3rd ed.). Harper Business. (First edition 1991.)
Builds on Everett Rogers’s diffusion of innovation framework.
What we cite
- Chasm vs Innovation Divide — see the chasm and Innovation Divide term entries for explicit comparison.
- Pragmatist mainstream — why reference customers and whole product matter for technical adoption — separate from naming epistemic tier on a claim.