Diffusion of Innovations
Rogers — how new ideas spread through cultures
Work
Canonical diffusion theory — adopter categories, innovation attributes, and spread over time.
Rogers, E. M. (2003). Diffusion of Innovations (5th ed.). Free Press. (First edition 1962.)
What we cite
- Adopter categories — labels reused in narrative examples; see Innovation Divide for how Genesis repurposes the vocabulary without adopting the full model as epistemic theory.
- S-curve adoption — see Innovation S-curve; background for product and organisational change; orthogonal to capture modes and tier.
- Homophily / heterophobia — structural drivers of the curve; analytical lenses for failure modes when truth fails to cross group boundaries.